![]() “As a global leader in mobility solutions, Bridgestone has always embraced the spirit of the true riders, supporting them with its products and technology, whether they are travelling with their bike, enjoying a beautiful scenery or racing at 300 km/h on a track”, commented Nico Thuy, Head of Motorcycle Business at Bridgestone EMIA. ![]() In this important year when we are celebrating 65th anniversary, we have chosen Milestone – a partner that shares our values and vision of innovation and adrenaline – in order to “bring the game to the next level” and proof that on one side we are proud of our heritage, but on the other we are looking forward to the next 65 years… at least! To be honest, I cannot wait to get a copy of RIDE 4 in my console…”. At the end, it is simply a different expression of the same emotion, therefore it is no coincidence that Yamaha is among the pioneers of the eSports world, injecting our signature racing DNA. For us as a company it is important to nurture the passion and open our family to all those whose hearts rev together with ours, using on-line experience as an entry door to “real” motorcycles or either to stretch the off-line experience to moments when you have to stay at home. Paolo Pavesio, Marketing and Motorsport Director, Yamaha Motor Europe commented: “with Milestone and RIDE 4 we have taken great steps not only towards our fans and customers but towards the motorcycle lovers as a whole. Yamaha Motor, Milestone’s main partner for RIDE4, will be also featured on the Steelbook of the boxed RIDE 4 Special Edition, dedicated to the iconic Yamaha R1 2020 that will also allow access to the Season Pass. In RIDE 4, Milestone partnered with two of the most iconic brands of the two-wheel world, Yamaha Motor and Bridgestone.
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